Independent AI brand intelligence for India
Is your brand
in the answer?
When shoppers ask AI what to buy.
Kurious AI measures how often AI assistants recommend Indian consumer brands, investigates the sources behind those answers, and helps you decide what to do next.
Gather. Verify. Analyse.
“Which sunscreen is best
for oily skin under ₹500?”
What we found in sunscreen
We asked an AI assistant, with web search on, the questions Indian shoppers ask about sunscreen: 230 answers covering 45 brands, November 2026.
Brands are named three times as often when their own website is read
One listicle appeared in 55% of answers
One brand’s blog was read in 102 of 230 answers
Key takeaway
A small set of sources accounts for a large share of the coverage. We show which pages feature in your category, where competitors appear, and where your brand is missing.
Source: Kurious AI sunscreen study, November 2026. 230 search-based answers from one AI assistant. These are associations in a sampled set of answers, not proof of cause; results vary by assistant and run.
How it works
- Gather. We put the questions your shoppers ask to AI assistants with web search on, many times over, and record every brand named and the source pages exposed by each assistant.
- Verify. We repeat each question, report ranges rather than single numbers, and check that the cited pages support what the answer says.
- Analyse. We show who gets named, which sources appear alongside recommendations and where you are missing, then recommend one of three things: invest, fix the basics, or wait.
Pricing
Choose a free first look, a detailed audit or a quarterly re-measure.
| Service | Price | What you get |
|---|---|---|
| Free brand check | ₹0 | One page: how often you and your category leader are named, and the shopper questions where rivals appear and you do not. |
| Decision Audit | ₹30,000fixed, two weeks | Your appearance rate with ranges across several assistants, the sources appearing in your category, a check that AI crawlers can read your site, and a recommendation on whether to spend. |
| Quarterly re-measure | ₹20,000a quarter | The same questions rerun each quarter, to track movement after your changes, with context on other possible explanations. |
Founding offer. The first three brands get the Decision Audit for ₹15,000 with case-study scope and publication permission agreed in advance.
How we work
Independent. We sell no software, content or ad placements, and take no referral fees. If the right call is to spend nothing, we say so.
Official access only. We query AI assistants through their official interfaces. Nothing is scraped.
Ranges, not lucky numbers. AI answers vary between runs, so every figure comes from repeated runs with its margin shown.
No data access needed to start. We ask for your analytics only if you want the rupee value worked out.
Experienced in analytics.
Still Kurious.
Rahul Jha
Founder, Bengaluru
Rahul has spent 14 years in analytics and strategy across retail, e-commerce and finance. He worked for eight years at Amazon on seller, brand and Amazon Pay analytics, then on customer retention analytics at Reliance Retail's Netmeds. At Swadesh he built an LLM-based framework for evaluating art (patent pending), and he was most recently a Vice President in analytics at Morgan Stanley.
He studied civil engineering at NIT Jamshedpur and completed the Senior Management Programme at IIM Calcutta. Kurious AI is a new independent practice. Every engagement is run by Rahul personally.
Questions
Which AI assistants do you measure?
The major AI assistants shoppers use, with web search switched on, because that is how they answer shopping questions today. The free check uses one assistant. The Decision Audit compares several.
How is this different from SEO?
SEO tracks where your pages rank in a list of links. An AI assistant reads a few pages and names a few brands. We measure whether you are named and which cited sources appear alongside those recommendations.
Do you need access to our data?
No. The free check and most of the audit work from the outside. We ask for read-only access to your analytics only if you want the rupee value worked out.
Why not just buy an AI-visibility tool?
A tool gives you a score every week. We tell you whether that score matters for your business and whether to spend on it. If you already pay a tool or an agency, we can check their numbers independently.
Which categories do you cover?
We started with skincare: sunscreen and winter moisturisers. Any consumer category where shoppers ask AI for recommendations works, including personal care, food, home and baby care.
How long does the Decision Audit take?
Two weeks from the day we agree the list of shopper questions.
Request a free brand check
Tell us your brand and category, and we will reply to arrange your one-page check.